Arts Marketing Pitch

In my Arts Marketing course, in a group of 4, we were tasked with developing a Marketing presentation on an arts organization to improve audience engagement. This involved a new and improved position statement, situation analysis, marketing objectives, and three new marketing tactics to succeed. We chose Joe's Pub in New York City. I researched and developed our marketing objectives, which included our goals (audience and experience), the experience we wanted to sell, and the proposed outcome.